Evaluate. Land. Build. Scale. One way of working — tailored to how you join us.
The team that evaluates your entry is the same team that operates, advises, or partners in it.
Before investing, we confirm fit. Free initial review, brand-market diagnostic, due diligence, and deal design — step by step.
- · Compatibility review and country shortlist, no cost
- · Brand-Market Diagnostic in 6 areas
- · Due Diligence: market, channel, regulatory, financial
- · Deal Design: terms, governance, KPIs
- · Digital Channel Audit: marketplace potential, e-commerce readiness, social presence
- →A clear recommendation, typically in 4 to 8 weeks
- →A 5-year financial model your board can approve
- →A country shortlist — or a clear 'do not proceed'
We establish the operation. Operational legal entity, approved regulatory requirements, first commercial relationships signed, first invoice issued.
- · Legal entity, tax setup, banking and treasury
- · Regulatory and health registrations
- · First channel partners signed (top 3 retailers / distributors)
- · Hiring of Country General Manager and core team
- · Digital store + first physical channel activated simultaneously
- →Operational legal entity, typically in 60 days
- →First channel agreements typically signed by month 4
- →First invoice issued by month 6
We transform market entry into a real business. Expanded distribution, open points of sale, consistent supply chain, in-market brand activation.
- · Distribution depth and key account expansion
- · Retail development: flagship stores, shop-in-shop, e-commerce
- · Supply Chain: customs and inventory
- · Brand building, trade marketing, shopper programs
- · Marketplace expansion (MercadoLibre, Amazon, Falabella) + performance marketing
- →Sales (sell-out) monitored weekly, not quarterly
- →Working capital cycle within category averages
- →Brand awareness moving towards top of category in your launch market
We replicate the operating model across the region. Second and third countries activated, expanded category, optional handover to your team or strategic exit.
- · Operating model for multi-country expansion
- · Category and SKU extension, bolt-on acquisitions
- · JV governance and board meetings
- · Handover, spin-off or exit
- · Unified 'phygital' P&L: physical and digital channels consolidated into a single operational view
- →Two additional markets, typically in 18 months
- →EBITDA margin approaching category average
- →Clear handover option when you decide
An operating model ready for your board — not a quarterly report.
Each phase delivers a written operating model, a live KPI dashboard, and a quarterly review with your HQ. No surprises.
In-person or virtual with your HQ. Decisions made, risks identified, next quarter commitments locked.
Real-time view of sales (sell-out), working capital, brand health, and P&L — the same numbers we use to manage.
No phase proceeds without board approval of metrics and capital by the JV board you sit on.